It’s only a slight exaggeration to say that huddling is an archaism destined for the dustbin. I say it’s a slight exaggeration because there is a value to huddling, primarily when you have a great leader at quarterback as a huddle is an opportunity for him to show his leadership skills. But otherwise, it’s inherently inferior to going no-huddle. It’s slower, which is a problem both in games but also in practice where your offense gets fewer reps, and, maybe most importantly, the safety net of a huddle leads coaches to transform plays that can be communicated in just one or two words into multi-syllabic monstrosities. That’s the sad secret of those long NFL playcalls: They convey no more information than can be conveyed with one or two words or with a combination of hand-signals.It’s doubly bizarre that the NFL, which has the most (i.e. infinite) practice time to develop no-huddle methods, and where the quarterbacks actually have a radio speaker in their headsets — shouldn’t it be easy? And it’s no secret, too. Despite being a copycat league, most NFL teams don’t do it while the best teams and the best quarterbacks — Tom Brady and Peyton Manning — kill people with it every week. And what is strangest of all is that the NFL was onto the no-huddle before most modern teams:
None of this is particularly new. In the 1980s and early 1990s, both the Cincinnati Bengals and the Buffalo Bills used the no-huddle extensively, and college and high school teams have increasingly moved to no-huddle approaches over the last decade. In his 1997 book Finding the Winning Edge, Hall of Fame coach Bill Walsh—whose West Coast offense fueled the growth of complex play calls—predicted that no-huddle offenses using “one word” play calls would come to dominate football. Walsh may have been a bit early, but Brady and Belichick are making his prediction come true.
But things may be changing, led by an influx of college quarterbacks comfortable in the movements of the no-huddle. As Tom Brady shows every week, there’s an art to manipulating the defense in the no-huddle. And there’s an incredible value to this, as NFL defenses become more and more complex.
Modern defenses want to match offenses in terms of strength and speed via personnel substitutions. They also want to confuse offenses with movement and disguise. The up-tempo no-huddle stymies those defensive options. The defense doesn’t have time to substitute, and it’s also forced to show its hand: It can’t disguise or shift because the quarterback can snap the ball and take advantage of some obvious, structural weakness. And when the defense is forced to reveal itself, Tom Brady can change into a better play. The upshot of this tactic: Brady, of all people, sees defenses that are simpler than those most other NFL quarterbacks go up against.
I’m somewhat more confident about seeing more no-huddle in the NFL both because there was more of it last season, but also because of those young quarterbacks. The “Gruden QB” camps are not the same thing as actual player evaluation, but that doesn’t mean there aren’t interesting subtexts. Last season, everyone jumped on Cam Newton for his performance on Gruden’s show, when he was challenged about how simple his playcalls were at Auburn. The consensus was that because, in Auburn’s no-huddle offense, Cam would simply say “36″ instead of one of those long NFL playcalls, he was unfit for the pros. Well those predictions didn’t turn out well.