From the poem “Alumnus Football,” by Grantland Rice:

Grantland Rice
For when the One Great Scorer comes
To write against your name,
He marks — not that you won or lost –
But how you played the Game.
This most famous line of famed writer Grantland Rice’s career — “how you played the game” — is frequently invoked but, more often than not, not attributed to him, or anyone else for that matter. It has achieved a status limited to those phrases, aphorisms, or observations, that are so inevitable that, rather than imagine them having been concocted by a writer and made real by pen and paper, typewriter, or computer, instead simply exist somewhere within ourselves. No one can create something so true. The aphorism itself of course refers not just to sports but to life as well, and thus applies to writers who write about athletes as well as the athletes themselves. Anyone with the audacity (or egoism, as Orwell put it) to publish their words in any form will not be judged only by their readership numbers, their entitlement to column space, or any of the old metrics. It’s how they played the game.
And, as Spencer Hall cogently explains for the Sporting Blog, the internet is finally breaking down some of the old barriers.
[Regarding the death of the 800-word columnist at newspapers.] The internet exploded this framework in a few critical ways. First off, it turns out people think in bits both shorter and longer than 800 words. Shocking, but sometimes people could read thousands and thousands of words at a time without passing out due to dehydration. Astounding, I know, but somehow the long distance runners of the reading world made Bill Simmons a very wealthy man, and the sprinters turned Deadspin in the face-eating, thousand-tentacled beast it is today. Like it or not, readers don’t just think in 800-word snippets.
Also, it so happens that sports fans were both far more eclectic and choosy than anticipated. . . . The model for many young bloggers, for instance, is not someone like a Vecsey, a Bill Plaschke, or anyone else you might see aping away on Around The Horn. It is a devoted specialist like Paul Zimmerman, or even a tangent-hopping single-topic writer like Gregg Easterbrook, or heaven forbid, writers who didn’t write about sports at all.
Sportswriting in that sense is dead, and perhaps has been dead for a long time. For that, raise a huzzah: trapped in the column, mobbed by the dueling schools of maudlin sentimentality (call it the “Albom school”) and knee-jerk antipathy generators like Jay Mariotti (creatively referred to here as “the Mariotti school,”) sportswriting on the whole has been uninteresting for a long, long, long time. There’s little point of treating the columnist like he’s something to be missed: good writing is good writing, and good writers will survive any transition between technologies.
. . . .Good ingredients work no matter the treatment, something that may not be true of generalist columnists who learned that single sentence paragraphs and easy moralizing about athletics and their place in society were a great way to stuff column space for paychecks.
The problem for them is that the audience is no longer captive. They can roam the internet looking for whatever they like, and if they’re under 40, they’re not waiting for it to come to them on their doorstep. They are still prisoner to one constant, however: the hunger for quality. If the general columnist dies out, it’s not because the audience lost the taste for something necessary. It is because they were making do all along with what they had, and left the instant they got a better offer.
In sum: Without the structural impediments and bottlenecks that propped up a certain brand of sports writing, it will be, as is true in most endeavors, the combination of ability and industry that will win the prize.
To illustrate how strange this sports writing bottleneck has been, it is helpful to look back to guys like Grantland Rice. He wrote at a different time: Typically, the only people who might read his recap of a game who had actually seen it were people who were in attendance. Maybe they had also listened on the radio, but that’s not certain. The form too was more free-flowing. It was known as the golden age of myth-making in sports, something derided later, but are we not moving back in that direction in the Tebow-era?
But this freedom allowed him to flout convention — or at least he wasn’t constrained by the conventions concocted by the later oligarchy that came to rule the sports writing world. Take his famous “The Four Horsemen,” article, written about a game between Notre Dame and Army in 1924, ostensibly a recap of that game. (This should go without saying, but this article — and this blog post — have little to do with Notre Dame. This is about a game that took place seventy-five years ago, and thus has little to do with whatever Notre Dame, or Army for that matter, has going on now. Were this article written about Syracuse or Michigan it would be just as good.) The article begins:
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