It’s now up on Grantland:
Admittedly or not, most fans think of real-world play calling as a slightly more complicated version of this “Tecmo Bowl model.” The offense’s job is to “keep the defense guessing,” and the defense must “guess right” to make a stop. On some level, even with their lengthy play sheets and reams of data, professional coordinators are engaged in a version of this same psychological battle, employing little more than educated guesses about the opponent’s tactics. Until recently, even the best, from Bill Walsh to Bill Belichick, have been playing what amounts to a complex game of Tecmo Bowl, improved only by the marginal differences coming in the form of various checks or audibles by the quarterbacks.
That seemingly straightforward screen pass to Ryan Grant suggests that now things are no longer so simple. There’s a new game, and it takes those time-tested plays and blends them into something new. It blends them so seamlessly that it threatens to upend the very idea of “run” and “pass.” These are the “packaged plays,” and because of them real football is ahead of the video games — both old and new. The answer to “What play was that?” is no longer so simple, because it’s increasingly “All of them.”
Read the whole thing.