[This is part of an ongoing back and forth between me and a friend of mine who goes by "Hemlock." He was a D-1 coach at a Big 12 school (among other places) and now is pursuing a PhD in non-football related matters. He's a spread offense/run & shoot guru, and has a lot of great thoughts on these offenses, their role and future in football. Below is his comment; I will have a response out soon.]
I broke into coaching when I was still in high school. As a player, I had long read the writing on the wall and knew that playing on Saturdays and Sundays was not in my future. This was not painful for me since I knew all along that what I really loved about the game was its technical side. As it so happened, one day early in the summer I read an article in the local paper that a rival HS had hired a new football coach. This coach was no ordinary, run-of-the-mill gym-teacher-will-you-also-coach-football guy, but instead one whose primary focus was on coaching: he was there to coach football first, not teach during the day and collect a check. What also made him unique was his commitment to the real run and shoot offense, not what Tiger Ellison and Red Faught had their success with — a modified wing-t type offense — but the real thing run by Mouse Davis with the Detroit Lions and John Jenkins at the University of Houston. On a lark, I called the school and asked to meet with the coach.
He agreed to take me under his wing as a sort of high-school version of a graduate assistant. Much like a college graduate assistant [Ed. Note: Most colleges take a graduate student as a grunt-level assistant, which is still the best way to break into coaching at the college level; not many guys start as a full-on assistant coach], in this capacity I pretty much did what nobody else wanted to do. The trade off for me, however, was that I was exposed to the real ‘shoot — the real deal. Not only did I learn the schemes and the playbook, I learned the entire run and shoot culture, the deep grammar undergirding the offense. And, as an added bonus, I was learning it from the very people running it in college and (then) in the NFL.
I learned the offense, but I also became familiar with the familiar reservations coaches had about it. Indeed, in staff meetings someone usually stated that we could run our same four-wide schemes but with a tight-end or even with two running backs in the backfield. After all, wasn’t the “K-Gun” that the Buffalo Bills ran back in those days the run and shoot with tight-end? Didn’t they also run the choice route?
Then as now, coaches gave a whole litany of reasons explaining their desire to change the true, four-wide receiver run and shoot offense into one with another tight-end or another runningback — to unspread the spread. More often than not, these guys would say that the run and shoot would be better if you could just “run the ball downhill with more authority”. Even then I always found these arguments flawed. As a budding scholar today, one of the principles I live by is the belief that you craft your questions around the issue before you. That is, you understand the premises and foundations of the project or topic you are researching and do not ask questions that seek answers to “Y” if the topic is “X.” It’s all about establishing and understanding the terms of the debate. People who say, gee, the run and shoot is great except you can’t run the ball enough — or say the same thing about the Mike Leach/Hal Mumme Airraid offense — do not understand the whole point of the offense, the questions it seeks to answer, and the method it uses to pursue those answers. Let’s look at a few of the major questions.