Give the media two weeks before the Super Bowl and they will find every weird angle to take to fill the void: Who has the best food (uh, not Indianapolis); what U.S. Presidents are like what Super Bowl (In a matchup between Super Bowl III, with Broadway Joe, against Thomas Jefferson, the third President, Jefferson won because he “wanted it more.”); and opinion from every blustery ex-player and coach that can be found. But now that the game is here, there’s one aspect that absolutely is at the top of my list: The game features arguably the two best quarterbacks in the league who run undoubtedly the best — and most interesting offenses.
Colts
The show Peyton runs is amazing not only because of its effectiveness, but also because of its simplicity. Indeed, in all but specialty situations they have basically two personnel groups — two wide receivers, two tight-ends, and one running back and three wide receivers, one tight-end and one running back — and they have run the same few plays for the last decade. They rarely shift and instead rely on Peyton to get them to the line and find the appropriate play.
The theory for all this is simple. Although a defense has some options and disguise some things, there are only so many things a defense can do: they might be able to disguise press or loose coverage, or rotate the secondary or send an unexpected blitzer, but they can’t move a cornerback from one side of the field to the other after the snap, and there might be blitzers but there are only so many candidates. As a result Peyton gets his team to the line and surveys the defense. Offensive coordinator Tom Moore typically sends in three plays: two passes and a run or two runs and a pass, and Peyton makes his choice among those three options. Typically, Manning gets the ball snapped with under six seconds left on the play clock; he both wants to take his time surveying the defense and limit late shifts before the snap.
And Manning’s menu of plays are both simple and have been constant for a decade. For runs, he basically has three choices: outside zone (the most common), inside zone, and draw (there are a few others mixed in as well). Believe it or not, the run game comes basically verbatim from what the University of Colorado did in the early 1990s (except for the option runs, of course) — football is not as complicated as people think.
For the passing game, on early downs they run a lot of play-action, where the goal is either to beat the defense deep (through post routes and go routes) or to hit a deep void with a deep crossing route or corner. (The deep crossing route concept is described here.) Another go-to concept is three-verticals, though Manning likes to look for the inside slight off play-action as a quick throw right behind the linebackers. (Video below courtesy of Brophy.)
Play-action from under center:
Play-action from shotgun:
On passing downs and when Peyton is in the shotgun, you’ll see most of the traditional routes that other teams run, but far and away his favorite is the “levels” play. It’s almost idiotically simple — the inside receiver runs a ten-yard in route (often Dallas Clark) while the outside receiver (Reggie Wayne, most typically) runs a five yard in-route. Typically the linebacker runs with the slot and the quick five yarder is open, but once he’s hit that a few times Manning will hit the inside square-in for an easy first down.

I’ve described the “levels” concept (with video) previously here. Below is another diagram showing what typically happens with the coverage:


